Gospel & Culture blog
I have, happily, just finished reading Everett Rogers' "Diffusion of Innovations." Although Rogers didn't present his research for the benefit of religious workers, I think he would agree that his theory of diffusion holds for religion every bit as much as it does for the adoption of innovations like iPods, new corn hybrids, or AIDS medicines. It seems strange to adopt so many of Rogers' terms into the discussion of missions and evangelism; on the other hand, his ideas can help us look at evangelism in a new way:
To apply Rogers' models, we'd also need to ask:
Kenneth Nehrbass, Ph.D.
Associate Professor at Biola University, Author, Pastor